Engaging Black Men in the Electoral Process
Engaging Black Men Through Technology and Interaction
We are not a typical GOTV Organization
We do not canvass neighborhoods. We do not provide rides to the polls.
There are others that perform those types of services.
At Black Men Decide, we specialize in harnessing the power of ongoing social interaction, artificial intelligence and data science to reach black male voters, and to engage them in the electoral process - culminating in them being active voters in elections.
Black Men Decide combines our deep understanding of black men with cutting-edge A.I. technologies to help understand, develop and deploy tailored interactions that drive engagement with black male voters.
Black Male Voters Can Make a Difference
Georgia 2022 Senate Race
Georgia is one of the few swing states in the country. Alongside Arizona, Pennsylvania, Michigan, Colorado and Nevada, Georgia has elected Republicans and Democrats to statewide positions since 2018. States that were once considered swing states, such as Florida, have trended more and more towards one party over another.
Given the relatively newfound attention on Georgia, Black Men Decide was created to leverage resources towards engaging Black men in the political process and reducing the average drop-off from a General Election. Simply put, the more people vote, the more likely they are to vote.
Our non-partisan work was supported through key partnerships with the ACLU of Georgia, The Urban League of Greater Atlanta, and the Southern Poverty Law Center.
And Black Male Voters Actually Made a Difference
Black Male Voters Propelled Sen. Raphael Warnock to Victory
Through our direct and coordinated efforts, we were actually able to reduce the drop-off from the 2020 election to the 2022 election by over 11%. In terms of actual votes, by reducing the drop-off, an additional 117,786 African American men voted who would not have voted if the average drop-off held.
Did this make a difference?
According to exit polls, approximately 90% of Black men voted for Senator Warnock.
That equates to slightly more than 106,000 additional votes for Senator Warnock.
Senator Warnock won by less than 97, 000 votes.
Black men decided the election!
Our full After-Action Report is available upon request.
Looking towards 2024 and Beyond
Our Blueprint
We developed a blueprint in Georgia to engage African American male voters who tend to skip elections. We are now continuing our work in Georgia and replicating it in other states. Our goal is to understand, engage and motivate Black men across the southeast to vote in every election for which they are eligible.
Action Steps
In the Spring of 2023, we conducted a landmark five-state survey of African American male voters who are registered to vote in Alabama, Florida, Georgia, Louisiana and Mississippi. Participants were randomly selected. Other than being an African American male, the only selection criteria was that they were registered to vote as of October 1, 2022.
The survey was conducted via live operators. Voters in each state received similar surveys, with Florida and Georgia registered voters being asked specifically about the 2022 elections. Florida and Georgia voters were asked about 2022 due to their status as swing states based on the closeness of the 2018 elections in each state, the 2020 presidential performance and the presence of African American men and women running for governor/Senate.
We Have the Data -- And Lessons Learned
We are armed with quantitative and qualitative data that gives us valuable insight into the mindset of Black male voters. We are continuing our research and engagement activities with Black men in South Carolina, North Carolina, Alabama, Florida, Louisiana, and Mississippi.
We are developing in-state partnerships and messengers in these targeted states to use our artificial intelligence (A.I.) powered models analytics, and methodologies to engage Black men ahead of and during upcoming election seasons.
We believe that with our deep understanding of black men - combined with our proprietary blueprint, advanced data collection/analytics models, and A.I.-powered engagement methodologies - we can move the needle in these states and nationally. Our methodologies also work with other voting blocks and demographics.
Voting Matters
Voting = Accountability
Voting = Accountability
Voting = Accountability
Voting = Representation
Voting = Accountability
Voting = Accountability
Voting = Democracy
Voting = Accountability
Voting = Democracy
Standing. Together. United. For Our Communities.
