Georgia is one of the few swing states in the country. Alongside Arizona, Pennsylvania, Colorado and Nevada, Georgia has elected Republicans and Democrats to statewide positions since 2018. States that were once considered swing states, such as Florida, have trended more and more towards one party over another.
Given the relatively newfound attention on Georgia, Black Men Decide was created to leverage external resources towards engaging Black men in the political process and reducing the average drop-off from a General Election. Simply put, the more people vote, the more likely they are to vote.
Our non-partisan work was supported through key partnerships with the ACLU of Georgia, The Urban League of Greater Atlanta, and the Southern Poverty Law Center.
Through our direct and coordinated efforts, we were actually able to reduce the drop-off from the 2020 election to the 2022 election by over 11%. In terms of actual votes, by reducing the drop-off, an additional 117,786 African American men voted who would not have voted if the average drop-off held.
Did this make a difference?
According to exit polls, approximately 90% of Black men voted for Senator Warnock.
That equates to slightly more than 106,000 additional votes for Senator Warnock.
Senator Warnock won by less than 97, 000 votes.
Black men decided the election!
We developed a blueprint in Georgia to engage African American male voters who tend to skip elections. Now it is time to continue our work in Georgia and to replicate our work in other states. Our expansion plan is to understand, engage and motivate Black men across the southeast to vote in every election for which they are eligible.
In February 2023, we conducted a landmark five-state survey of African American male voters who are registered to vote in Alabama, Florida, Georgia, Louisiana and Mississippi. Participants were randomly selected. Other than being an African American male, the only selection criteria was that they were registered to vote as of October 1, 2022.
The survey was conducted via live operator. Voters in each state received similar surveys, with Florida and Georgia registered voters being asked specifically about the 2022 elections. Florida and Georgia voters were asked about 2022 due to their status as swing states based on the closeness of the 2018 elections in each state, the 2020 presidential performance and the presence of African American men and women running for governor/Senate.
We are armed with quantitative and qualitative data that gives us valuable insight into the mindset of Black male voters. The next step is to continue our research and engagement activities with Black men in South Carolina, North Carolina, Alabama, Florida, Louisiana, and Mississippi.
We are developing in-state partnerships and messengers in these targeted states to use our artificial intelligence (A.I.) powered models and methodologies to engage Black men ahead of and during upcoming election seasons.
We believe that with our proprietary blueprint, advanced data collection/analytics models, and engagement methodologies, we can move the needle in these states and nationally - with black male voters and with other voting blocks and demographics.
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Inquiries at: info@BlackMenDecide.com
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Our mission is to educate black male voters and to increase the number of black male voters participating in the electoral process.
Many have sought to undermine democracy and to make it harder for people to vote, particularly people of color. If we do not actively fight this new "Jim Crow", we will condemn ourselves and our children to a dim and dismal future.
We are your brothers, your fathers, your husbands and your sons. We are black men engaging with each other to make a difference in our communities through full engagement in the electoral process.
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